Fractional CCO and executive coach for founder-led businesses in South Africa and beyond. I work at the level of systems and people simultaneously — so the commercial engine gets built and the leadership grows to run it.
Clarifying positioning, pricing and market focus so growth becomes intentional rather than accidental.
Identifying strategic partnerships and routes to market, both locally and internationally.
Building practical sales pipelines and commercial structure so revenue growth is the result of conscious effort.
A senior commercial sounding board for founders navigating growth, pivot or the transition from founder-led sales to a structured commercial team.
Structured 1:1 coaching for founders and senior leaders who need to grow into the business they're building — not just fix what's broken. Sits alongside the operational work, or stands alone.
Typical focus · stepping out of the operator seat, making the hire you've been avoiding, holding a team through change, resolving partnership friction, preparing for a raise or exit, rebuilding confidence after a hard year.
Format · fortnightly 90-minute sessions plus async support. Three-month minimum; most engagements run six to twelve months.
Robin brings over 20 years of commercial and operational leadership across technology and creative industries — spanning roles including Business Partner, COO, commercial lead, and business owner. He has founded, built, scaled, and restructured multiple companies, giving him first-hand experience of the realities behind growth, cash flow, and long-term sustainability.
His earlier career across advertising, digital marketing, transformation, and production gives him a broad, practical view of how commercial decisions play out across different business models.
He has also designed and run structured mentorship and coaching programmes across large multi-company environments — matching candidates with senior leaders and managing the ongoing relationships at scale. That work sits at the core of how he approaches executive coaching today.
This experience now informs his work as a Fractional CCO and executive coach — helping companies translate strong technical capability into clear market positioning, partnerships, and sustainable revenue, while supporting the leaders responsible for delivering it.
Increasingly, this work happens at the intersection of commercial leadership and personal development — coaching the people who make the decisions, not just the decisions themselves.
Robin evolved our relationship from a standard service agreement into a high-level strategic collaboration by consistently looking beyond the task at hand. He values the future of a partnership far more than short-term gains — proving himself to be a partner of immense integrity and vision.
Bringing structure, focus and commercial discipline to turn momentum into predictable growth.
Translating great products into clear positioning, pricing and repeatable revenue models.
Identifying the right opportunities and building partnerships that actually convert into growth.
Strengthening the commercial story and traction to unlock funding and scale with confidence.
Knowing the next phase of growth depends on you changing, not just the business changing. This is where the coaching work earns its keep.
Start where you need to. Most clients begin with one and deepen into another — fractional leadership becomes a coaching relationship, or coaching opens the door to operational work.
Structured 1:1 coaching for a founder or senior leader. Standalone — no operational work attached.
Embedded commercial or operational leadership plus structured 1:1 coaching for the founder and 1–2 senior leaders. The business changes and the leadership grows together.
Most clients say the coaching is where the real shift happens.
Fixed-term engagement for a business in transition: diagnostic, change programme, and coaching to sustain it. Time-boxed, outcome-defined.
The same arc whether the work is operational, coaching, or both. Diagnose what's actually happening. Align on what matters. Build the systems and the leaders. Sustain the change once the hard part is done.
Commercial, operational and people health. Stakeholder conversations, data review, a written read-out that names what's actually going on.
Strategy, structure, culture. Agreed priorities, an operating rhythm, and the one or two decisions that unlock everything else.
Systems, capability, leadership. Where the operational work and the coaching work happen in parallel.
The coaching-only phase. Stepping out of the operator seat, staying on as a thinking partner as the leaders hold the change themselves.
It is Robin's ability to listen, observe and weigh up the options before moving ahead that has saved us both time and money. He understands the delicate balance between the need for greater efficiencies and the impact that change has on the team — managing to increase profitability whilst following good change management practices.
No pitch, no pressure. Every engagement begins with a free 60-minute conversation — a proper read on what's going on and whether we're the right fit to work together.